Our journey with 'México Alternativo' begins with the creation of a unique and impactful logotype, where geometry serves as our guiding principle. Inspired by Mexico's rich cultural tapestry, our design draws from indigenous motifs and architectural wonders, blending tradition with contemporary aesthetics.

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Every line, curve, and shape in our logotype is meticulously crafted to reflect the vibrant spirit of Mexico's cultural heritage. These geometric elements intertwine to form a symbol that honors the diversity and resilience of our nation's cultural heritage.

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"México Alternativo" is a project that promotes the preservation and dissemination of cultural heritage, built on its social value, with the purpose of democratizing knowledge about the social and cultural heritage of Mexico. "México Alternativo" promotes a collaborative relationship with the public, to create a repository of social memory, which includes testimonies of modern life in Mexico City and its surroundings.