The logotype design for La Sierra export products embodies the essence of authentic Mexican cuisine and culture. The icons within the logo represent the fundamental ingredients of corn, beans, and chili, along with the iconic molcajete, symbolizing the rich tradition of Mexican cooking.

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The concept of origins is reinforced by the use of the flag colors, further emphasizing the brand's proud heritage. This logo, crafted by Patrick Burgeff and Mónica Zacarías, has been recognized and featured in the esteemed publication "Worldwide Identity," edited by Robert L. Peters and published by Rockport Publishers and Icograda.

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It serves as a powerful representation of La Sierra's commitment to delivering exceptional export products rooted in the unparalleled flavors and traditions of Mexican cuisine.